When your business is trying to find the right digital marketing strategy to utilize, there are so many options to choose from. This is especially true when it comes to social media platforms. Because there are lists of different profiles to use, it’s essential to know which is best for your business and which one will give you the most bang for your buck.

One of the great things about digital marketing is the fact that it can be relatively less expensive than regular marketing tactics such as magazines, billboards, and television ads. This is one of the main reasons small businesses look to digital marketing to achieve their goals without having to put all of their money into a few methods that may not bring in their target audience.

To many business owners, Pinterest may not always seem like the “go to” social profile to use for engagement and gaining followers. But, it is in fact, beneficial when you are in the business of selling products rather than services. Pinterest has such a broad reach which can help your business gain a new audience with the proper utilization.

Be sure to become familiar with what the site is used for before developing a digital marketing strategy around it. This is true for any social media profile you decide to use in your business, so you understand the language and differences of the particular media.

One of the first things you should do when either creating your Pinterest business profile or updating a current one is making sure you are indeed registered as a business profile instead of the standard personal site. This will give access to analytics so you can track engagement, audience, followers, and people who view particular boards and pins.

When you begin to create pins, be sure to make them eye-catching to draw attention and gain followers. You will also need to fully optimize them by adding a photo, title, description with relevant hashtags, as well as your keyword.

Pinterest also offers the option to schedule your pins so they will post at certain times as well as paying for advertisements. The profile gives a wide range of options when it comes to paid advertisement depending on your company’s needs. This would include carousel ads, promoted pins, as well as video ads.

Lastly, keep your boards neat and organized. Give your site a theme that represents your company’s brand what you are all about. When you can keep your pins in specific boards organized, it allows your audience to navigate your site and find what they are looking for much easier.