Stop Believing These Myths About Online Marketing

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geoffrey-byruch-onlineYou keep up to date with researching digital marketing. You are trying your best to get it all right. But could some things you’re doing be hurting your business instead of helping it? It’s more comforting to believe that would be impossible, but we all know how easy it is to spread misinformation on the internet. Not only that, but a lot of the things we read are outdated. Or simply believed by someone who had success with it one time and didn’t understand that it was a fluke. 

There is a famous quote from Mark Twain where he says that it’s not the things people are ignorant to that are the problem, but the things we think we know that aren’t true. 

Before this thought makes you panic, it will be okay. The more you know, the better you can run your business. Everyone is bound to fall into traps with misinformation at some point. Digital marketing is a lot of test work until you find the things that work for our business. 

If you’re struggling to make progress, it’s time to question some of these digital marketing myths and change your tactics going forward. 

“Social Media Doesn’t Matter For My Business”

A lot of people mistakenly believe that social media only matters in some industries. In fact, social media is becoming more important to customers. If it’s important to your customers, then it’s important to your business. 

“Search Engine Optimization Is a One Time Job”

A lot of people want you to believe that you can hire an SEO expert to go over your website once and then be done with messing with it. In fact, the algorithms search engines use to determine your page rank are updated daily. You website should have new content added to it regularly, that will also need to be optimized. The best way to get the most of your SEO efforts is to analyze how effective they’ve been and then tweak your site to continue getting better results. 

“Content Doesn’t Matter”

Despite how often digital marketing experts say that content is king, many believe that doesn’t apply to their business. It applies to every website. Yes, yours too. Content marketing is essential for visibility and reaching your audience. 

“If It’s Not Perfect, Don’t Post It”

You certainly want your site to be good and represent your business well, but perfectionism isn’t necessary, especially because we can only guess at what perfect is. Come up with something that works, post it, and then test it. Your data will tell you if you should do more.

“People Don’t Buy On Mobile”

This is one of the most important digital marketing myths to stop believing. You should optimize your website for mobile. You should think about mobile users every step of the way. More users are relying on their tablets and phones than ever before and the trend is only growing. Yes, they are converting while on their mobile devices. If they are on their phone, they want to easily be able to fill in your forms and complete a purchase on your site without having to switch devices. Always make it easy for your customers to convert.

 

Debunking Common Myths About Entrepreneurial Leadership

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geoffrey-byruch-mythsWhether you are an entrepreneur or not, limiting beliefs can stop us from being successful. Most of these statements are not easy to prove wrong, which keeps some entrepreneurs stuck in their careers.

How many times have you heard this expression? ‘Whether you believe you can or you can’t, you are right.’

We base our actions on the perception of ourselves, which depends on our beliefs. We will present some of the most popular statements that struggling entrepreneurs make, so you can avoid them and build your empire.

Leaders Shouldn’t Show Expose Their Weaknesses

People know that nobody was born being perfect. Yet, we use to see experts as someone who doesn’t have to improve their skills anymore. If a master makes questions and listens to others, he could not be a leader. It cannot be further from the truth.

People who have fewer flaws are the ones who have exposed many problems over their careers. Being an entrepreneur involves exposing fifty weaknesses at the same time. The person who solves the biggest problems becomes the leader.

An expert has to reinvent oneself and spot his weaknesses before a competitor comes and outworks him.

Entrepreneurs work in the business

Working in the business is quite common among beginner entrepreneurs, who are working on the service in person. The problem with this approach is the lack of leverage. Each person has a customer capacity to deliver the best quality results. Since resources are limited, any customer acquired after that limit will make the customer experience worse.

You should work on your business as a CEO, which involves using your capacity to lead a team of experts. Qualified human resources and automated software have almost limitless capacities, being able to serve as many clients as necessary.

In short, the executive leads the team, and the team offers the service to the public.

There can only be one leader

The purpose of every leader should be turning the team members into leaders for their own team. If the entrepreneur wants extraordinary results, the team should not limit to follow the fixed objectives. It is vital to have leadership values such as initiative, over-delivering, communication, and management.