You keep up to date with researching digital marketing. You are trying your best to get it all right. But could some things you’re doing be hurting your business instead of helping it? It’s more comforting to believe that would be impossible, but we all know how easy it is to spread misinformation on the internet. Not only that, but a lot of the things we read are outdated. Or simply believed by someone who had success with it one time and didn’t understand that it was a fluke.
There is a famous quote from Mark Twain where he says that it’s not the things people are ignorant to that are the problem, but the things we think we know that aren’t true.
Before this thought makes you panic, it will be okay. The more you know, the better you can run your business. Everyone is bound to fall into traps with misinformation at some point. Digital marketing is a lot of test work until you find the things that work for our business.
If you’re struggling to make progress, it’s time to question some of these digital marketing myths and change your tactics going forward.
“Social Media Doesn’t Matter For My Business”
A lot of people mistakenly believe that social media only matters in some industries. In fact, social media is becoming more important to customers. If it’s important to your customers, then it’s important to your business.
“Search Engine Optimization Is a One Time Job”
A lot of people want you to believe that you can hire an SEO expert to go over your website once and then be done with messing with it. In fact, the algorithms search engines use to determine your page rank are updated daily. You website should have new content added to it regularly, that will also need to be optimized. The best way to get the most of your SEO efforts is to analyze how effective they’ve been and then tweak your site to continue getting better results.
“Content Doesn’t Matter”
Despite how often digital marketing experts say that content is king, many believe that doesn’t apply to their business. It applies to every website. Yes, yours too. Content marketing is essential for visibility and reaching your audience.
“If It’s Not Perfect, Don’t Post It”
You certainly want your site to be good and represent your business well, but perfectionism isn’t necessary, especially because we can only guess at what perfect is. Come up with something that works, post it, and then test it. Your data will tell you if you should do more.
“People Don’t Buy On Mobile”
This is one of the most important digital marketing myths to stop believing. You should optimize your website for mobile. You should think about mobile users every step of the way. More users are relying on their tablets and phones than ever before and the trend is only growing. Yes, they are converting while on their mobile devices. If they are on their phone, they want to easily be able to fill in your forms and complete a purchase on your site without having to switch devices. Always make it easy for your customers to convert.