Stop Believing These Myths About Online Marketing

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geoffrey-byruch-onlineYou keep up to date with researching digital marketing. You are trying your best to get it all right. But could some things you’re doing be hurting your business instead of helping it? It’s more comforting to believe that would be impossible, but we all know how easy it is to spread misinformation on the internet. Not only that, but a lot of the things we read are outdated. Or simply believed by someone who had success with it one time and didn’t understand that it was a fluke. 

There is a famous quote from Mark Twain where he says that it’s not the things people are ignorant to that are the problem, but the things we think we know that aren’t true. 

Before this thought makes you panic, it will be okay. The more you know, the better you can run your business. Everyone is bound to fall into traps with misinformation at some point. Digital marketing is a lot of test work until you find the things that work for our business. 

If you’re struggling to make progress, it’s time to question some of these digital marketing myths and change your tactics going forward. 

“Social Media Doesn’t Matter For My Business”

A lot of people mistakenly believe that social media only matters in some industries. In fact, social media is becoming more important to customers. If it’s important to your customers, then it’s important to your business. 

“Search Engine Optimization Is a One Time Job”

A lot of people want you to believe that you can hire an SEO expert to go over your website once and then be done with messing with it. In fact, the algorithms search engines use to determine your page rank are updated daily. You website should have new content added to it regularly, that will also need to be optimized. The best way to get the most of your SEO efforts is to analyze how effective they’ve been and then tweak your site to continue getting better results. 

“Content Doesn’t Matter”

Despite how often digital marketing experts say that content is king, many believe that doesn’t apply to their business. It applies to every website. Yes, yours too. Content marketing is essential for visibility and reaching your audience. 

“If It’s Not Perfect, Don’t Post It”

You certainly want your site to be good and represent your business well, but perfectionism isn’t necessary, especially because we can only guess at what perfect is. Come up with something that works, post it, and then test it. Your data will tell you if you should do more.

“People Don’t Buy On Mobile”

This is one of the most important digital marketing myths to stop believing. You should optimize your website for mobile. You should think about mobile users every step of the way. More users are relying on their tablets and phones than ever before and the trend is only growing. Yes, they are converting while on their mobile devices. If they are on their phone, they want to easily be able to fill in your forms and complete a purchase on your site without having to switch devices. Always make it easy for your customers to convert.

 

Changes in Online Marketing Strategy Since 2010

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geoffrey-byruch-marketing2010In a world where digital marketing updates every day, how could you create an effective marketing strategy? Since 2010, several changes have transformed digital media, which led many businesses to disappear.

There have also appeared success stories from entrepreneurs who adapted to the new program grew even more. These are the major updates that have changed paid advertising and content marketing, and we are explaining how you can use them for your advantage.

Advertising Tool Modifications

Before 2010, there weren’t as many marketers as they are today. You could post any information with the right keywords, and Google would position your page with little advertising required.

Even though this no longer happens today, it is not necessarily a problem as long as your company is differentiated enough. Email marketing is the sector that has experienced the most intense changes for the last nine years, increasing the price of customer acquisition ridiculously.

What if we could drop the advertising costs again?

Digital marketing will not go away, and going backward is not an option. What we can try is reducing competition to almost zero.

The way lead-generators work today has changed into a model more beneficial for the customer in the long term. Depending on the connection established with the visitor, it may become a recurrent customer that pays you off after a certain time.

You can use this as an advantage to beat new sellers by knowing what the average ROI of your email list is. This information is a reference to set your advertising budget and outbid the competition.

Content Marketing As The Top Priority

Content Marketing is the invisible force that generates leads for your email lists, followers for your social media, traffic for your website, and sales for your company.

You can create these connections with your visitors by sharing content that looks interesting, includes useful information, and interacts with the reader.

The newest trends in content marketing will be the creation of online social communities, online video streaming for mostly Q&As, games, and surveys, among others.

For long-term strategies, the best content is the one that makes the visitors experience better with every new visitor that discovers your brand.

Incorporate Pinterest into Your Marketing Strategy

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When your business is trying to find the right digital marketing strategy to utilize, there are so many options to choose from. This is especially true when it comes to social media platforms. Because there are lists of different profiles to use, it’s essential to know which is best for your business and which one will give you the most bang for your buck.

One of the great things about digital marketing is the fact that it can be relatively less expensive than regular marketing tactics such as magazines, billboards, and television ads. This is one of the main reasons small businesses look to digital marketing to achieve their goals without having to put all of their money into a few methods that may not bring in their target audience.

To many business owners, Pinterest may not always seem like the “go to” social profile to use for engagement and gaining followers. But, it is in fact, beneficial when you are in the business of selling products rather than services. Pinterest has such a broad reach which can help your business gain a new audience with the proper utilization.

Be sure to become familiar with what the site is used for before developing a digital marketing strategy around it. This is true for any social media profile you decide to use in your business, so you understand the language and differences of the particular media.

One of the first things you should do when either creating your Pinterest business profile or updating a current one is making sure you are indeed registered as a business profile instead of the standard personal site. This will give access to analytics so you can track engagement, audience, followers, and people who view particular boards and pins.

When you begin to create pins, be sure to make them eye-catching to draw attention and gain followers. You will also need to fully optimize them by adding a photo, title, description with relevant hashtags, as well as your keyword.

Pinterest also offers the option to schedule your pins so they will post at certain times as well as paying for advertisements. The profile gives a wide range of options when it comes to paid advertisement depending on your company’s needs. This would include carousel ads, promoted pins, as well as video ads.

Lastly, keep your boards neat and organized. Give your site a theme that represents your company’s brand what you are all about. When you can keep your pins in specific boards organized, it allows your audience to navigate your site and find what they are looking for much easier.

Review a New Marketing Plan

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inbound-marketing-strategy

As an entrepreneur, change is inevitable. It is an ever-evolving entity that will shape the overall success and direction of your company. While some of us may not like it and may even go as far as to adhere to the, “if it ain’t broke, why fix it,” policy, we need to understand that it is a requirement and necessity for the growth of a business. That being said, one of the biggest hurdles many entrepreneurs face is overcoming trends. When this happens, each individual, no matter what their title, needs to be adaptive and welcoming to the change in all fronts. Things that worked five-months or even five-weeks ago may not be working today. If you are finding that you are having this similar problem, especially on a sales level, maybe it is time for you to review your overall marketing plan.

Below, I have compiled four key areas that you should analyze when creating a new marketing strategy. These areas focus on internalizing your product and understanding the costumer.

1. Review Your Product

How many times have you signed into Facebook and lamented to the world about the layout? How many car commercial do you hear each and every day that is selling x, y, and z model? The main reason this happens is because businesses and companies want to adapt their products and services in the best possible way. What you were doing six-months ago may not be the best practice for the individual buyer. To gain a deeper and more internal understanding of the market, make sure you review you’re product or service. This will allow you to critique and improve the product that is more efficient and effective for the customer.

2. Think about Possible Expansion

When Apple started off, they were just another tech company looking to make a name against Bill Gates. Today, they are one of the biggest tech corporations that have hit the tech, music, and entertainment market in every possible way. Similar to Apple, try and see if your product or services can expand into a new direction. Look for various solutions within your niche and try and leverage any problems or complications to your advantage.

3. Evaluate Your Competitors

No matter what industry you are in, there will always be someone to compete with. Even if you were the only one, give it time. Within a matter of months, you will see various replicas of your business trying to go after your market. To help expand your marketing plan, some of the best possible strategies come from the competitors themselves. The only question to consider is: How are you going to do it better?

4. Listen to Your Customers:

There is no better feedback than the actual customer providing that feedback. Time after time, customers look to see how a device or a service can improve each and every day. If possible, try and compile a survey or a marketing research campaign to hear the thoughts of the fans. This in turn will give you the insight of what you can do to improve your company for the better.