Stop Believing These Myths About Online Marketing

geoffrey-byruch-onlineYou keep up to date with researching digital marketing. You are trying your best to get it all right. But could some things you’re doing be hurting your business instead of helping it? It’s more comforting to believe that would be impossible, but we all know how easy it is to spread misinformation on the internet. Not only that, but a lot of the things we read are outdated. Or simply believed by someone who had success with it one time and didn’t understand that it was a fluke. 

There is a famous quote from Mark Twain where he says that it’s not the things people are ignorant to that are the problem, but the things we think we know that aren’t true. 

Before this thought makes you panic, it will be okay. The more you know, the better you can run your business. Everyone is bound to fall into traps with misinformation at some point. Digital marketing is a lot of test work until you find the things that work for our business. 

If you’re struggling to make progress, it’s time to question some of these digital marketing myths and change your tactics going forward. 

“Social Media Doesn’t Matter For My Business”

A lot of people mistakenly believe that social media only matters in some industries. In fact, social media is becoming more important to customers. If it’s important to your customers, then it’s important to your business. 

“Search Engine Optimization Is a One Time Job”

A lot of people want you to believe that you can hire an SEO expert to go over your website once and then be done with messing with it. In fact, the algorithms search engines use to determine your page rank are updated daily. You website should have new content added to it regularly, that will also need to be optimized. The best way to get the most of your SEO efforts is to analyze how effective they’ve been and then tweak your site to continue getting better results. 

“Content Doesn’t Matter”

Despite how often digital marketing experts say that content is king, many believe that doesn’t apply to their business. It applies to every website. Yes, yours too. Content marketing is essential for visibility and reaching your audience. 

“If It’s Not Perfect, Don’t Post It”

You certainly want your site to be good and represent your business well, but perfectionism isn’t necessary, especially because we can only guess at what perfect is. Come up with something that works, post it, and then test it. Your data will tell you if you should do more.

“People Don’t Buy On Mobile”

This is one of the most important digital marketing myths to stop believing. You should optimize your website for mobile. You should think about mobile users every step of the way. More users are relying on their tablets and phones than ever before and the trend is only growing. Yes, they are converting while on their mobile devices. If they are on their phone, they want to easily be able to fill in your forms and complete a purchase on your site without having to switch devices. Always make it easy for your customers to convert.

 

Diligence and Innovation: A Brief History of Entrepreneurship in the US

geoffrey-byruch-rushBartering and sales comprise the cultural fabric of the USA. Early in our lives, we look for one another’s strengths and unique qualities that indicate talent and interest. This is what one will bring to the negotiation table and exchange it for dollar bills. Then, the currency is spent on improving skills whereby one can eventually charge a premium price. The entrepreneur takes this exchange to the next level still.

Recognizing others’ positive regard for their talent, skill, or invention, the entrepreneur develops a plan to expand reception for greater profits. Several well-known developments identify this spirit of innovation and determination; the Gold Rush of 1849, the Wright Brothers’ airplane and Henry Ford’s automobile assembly line.

~ Gold Rush of 1849 ~ New Jersey carpenter James Wilson Marshall, while working at the Sutter Mill in what would become Sacramento, California, discovered gold nuggets. Throughout 1849, hopefuls traveled from all over the world to try their luck at finding some for themselves and became known as the ’49ers. By 1850, the surface land was practically depleted of the gold rendering it unreachable by commoners’ means. By then, the population of the area had soared.

Many industrious individuals and families who may not have dug up a golden nugget, managed to successfully plant roots for their own businesses that catered to the daily needs of the lucky ones and the determined. The Gold Rush of 1849 lends testament to the entrepreneurial snowball effect when people pursue a promising venture.

~ WRIGHT BROTHERS ~ The Wright Flyer successfully sailed the winds for 59 seconds on December 17, 1903. It was the product of years of toil and experimentation by Wilbur and Oliver Wright and many others around the globe who had tried during similar periods, answering the call to contests and challenges no doubt engendered by venture capitalists of their day. Production, research and development and sales were nothing new to the Wright brothers. Though neither of the two finished high school, they had jointly owned a news publication and a bicycle repair shop that they had established themselves. They also sold their own bike model. They later relocated to Paris, France where they fulfilled orders for their plane for a price.

~ MODEL-T FORD ~ Henry Ford, T.A. Edison’s next door neighbor in Florida, produced his first assembly line vehicle on December 01, 1913. Fittingly enough, his innovative idea developed from observing the processing of slaughtered animals for human consumption and wheat grain processing; namely, the assembly line format and the conveyor belt, respectively. Because it was the first Ford vehicle built on the assembly line, the Model-T Ford became the most abundant and the most popular. Its initial price was $850 and it was only available in black. Henry’s goal was to make it available to a wider market share by producing more of them without compromising quality.

Changes in Online Marketing Strategy Since 2010

geoffrey-byruch-marketing2010In a world where digital marketing updates every day, how could you create an effective marketing strategy? Since 2010, several changes have transformed digital media, which led many businesses to disappear.

There have also appeared success stories from entrepreneurs who adapted to the new program grew even more. These are the major updates that have changed paid advertising and content marketing, and we are explaining how you can use them for your advantage.

Advertising Tool Modifications

Before 2010, there weren’t as many marketers as they are today. You could post any information with the right keywords, and Google would position your page with little advertising required.

Even though this no longer happens today, it is not necessarily a problem as long as your company is differentiated enough. Email marketing is the sector that has experienced the most intense changes for the last nine years, increasing the price of customer acquisition ridiculously.

What if we could drop the advertising costs again?

Digital marketing will not go away, and going backward is not an option. What we can try is reducing competition to almost zero.

The way lead-generators work today has changed into a model more beneficial for the customer in the long term. Depending on the connection established with the visitor, it may become a recurrent customer that pays you off after a certain time.

You can use this as an advantage to beat new sellers by knowing what the average ROI of your email list is. This information is a reference to set your advertising budget and outbid the competition.

Content Marketing As The Top Priority

Content Marketing is the invisible force that generates leads for your email lists, followers for your social media, traffic for your website, and sales for your company.

You can create these connections with your visitors by sharing content that looks interesting, includes useful information, and interacts with the reader.

The newest trends in content marketing will be the creation of online social communities, online video streaming for mostly Q&As, games, and surveys, among others.

For long-term strategies, the best content is the one that makes the visitors experience better with every new visitor that discovers your brand.

Debunking Common Myths About Entrepreneurial Leadership

geoffrey-byruch-mythsWhether you are an entrepreneur or not, limiting beliefs can stop us from being successful. Most of these statements are not easy to prove wrong, which keeps some entrepreneurs stuck in their careers.

How many times have you heard this expression? ‘Whether you believe you can or you can’t, you are right.’

We base our actions on the perception of ourselves, which depends on our beliefs. We will present some of the most popular statements that struggling entrepreneurs make, so you can avoid them and build your empire.

Leaders Shouldn’t Show Expose Their Weaknesses

People know that nobody was born being perfect. Yet, we use to see experts as someone who doesn’t have to improve their skills anymore. If a master makes questions and listens to others, he could not be a leader. It cannot be further from the truth.

People who have fewer flaws are the ones who have exposed many problems over their careers. Being an entrepreneur involves exposing fifty weaknesses at the same time. The person who solves the biggest problems becomes the leader.

An expert has to reinvent oneself and spot his weaknesses before a competitor comes and outworks him.

Entrepreneurs work in the business

Working in the business is quite common among beginner entrepreneurs, who are working on the service in person. The problem with this approach is the lack of leverage. Each person has a customer capacity to deliver the best quality results. Since resources are limited, any customer acquired after that limit will make the customer experience worse.

You should work on your business as a CEO, which involves using your capacity to lead a team of experts. Qualified human resources and automated software have almost limitless capacities, being able to serve as many clients as necessary.

In short, the executive leads the team, and the team offers the service to the public.

There can only be one leader

The purpose of every leader should be turning the team members into leaders for their own team. If the entrepreneur wants extraordinary results, the team should not limit to follow the fixed objectives. It is vital to have leadership values such as initiative, over-delivering, communication, and management.

The Importance of Transparency in Entrepreneurship

There are many factors that go into having successful entrepreneurship. Aside from time and dedication, there must be a large degree of transparency. As an entrepreneur, it’s important to be completely open about your business’s performance, history, motivations, operations, and other information. Offering more transparency in these areas encourages consumers and even investors to be more loyal:

 

Social Media Transparency

One of the easiest and most convenient platforms to be transparent with consumers is social media. This is the best place to share personal thoughts and ideas to connect with consumers. Social media is also a great platform to learn of the likes and dislikes of those interested in your products or services. Nowadays, many people use social media platforms for questions, comments, and reviews. By having an active role in your social media platforms, you are better able to access the wants, needs, and constructive criticism.

 

Transparency From Within

Although remaining open and honest with consumers is very important, it’s equally imperative to be transparent from within your business. If your employees don’t feel the company is transparent with them, then they’ll have a hard time portraying transparency to the marketplace. Be open about the progress, risks, and opportunities of the company. This will encourage employees to be transparent and passionate about business operations to consumers. 

 

Distrusting Corporate Business

Over the years, the public has grown a bit distrusting of corporations. Many don’t feel corporations are often completely honest with their customers. To aid this, it’s important for businesses to gain back their trust. In order to do this, it’s imperative to be as transparent as possible. As an entrepreneur, you need to show that your main goal isn’t just about making a profit and make it a point as to why customers should trust your business. 

 

Make Information Available

In today’s day and age, everyone expects information to be available in seconds. If information about your company isn’t available with just a few clicks on their laptop or phone, customers will be less interested in your business and feel you have something to hide. In order to avoid customer distrust, be as open as possible and have your businesses information at the ready. 

As transparency becomes a larger demand in entrepreneurship, many more companies must make it a priority. The future of business will see companies becoming more open about their operations and motivations, building greater trust with their partners, investors, and customers.

Handle Entrepreneurial Stress like a Professional

geoffrey-byruch-stressIn being an entrepreneur, you have to learn to juggle many different ideas, projects, and tasks all at the same time. This must all be done while you are also trying to build up your own company and create success within your business. One of the significant issues that come into play when entrepreneurs are dealing with multiple things at one time is stress.

Stress is something that hits us all in different ways when we have too much on our plate. The way we handle stress is essential to whether we are successful or not. Not managing your stress can lend itself to a great deal of failure in the entrepreneurial world, and your business will suffer because of it.

Understanding the effects of stress and what causes stress are the first steps to success and also healthily dealing with stress. When you are stressed, your mind automatically begins to think negatively and therefore, shuts down the possibilities of innovation and utilizing your brain to its full capacity. The best thing you can do is realize you are indeed stressed and make a choice to think positively with a small amount of stress. This way, you will continue making plans and ideas that will push yourself and your company forward.

Another way to handle your stress is by removing unnecessary worry. A lot of times, entrepreneurs and business leaders take on a lot at once, and many times, they worry about things that are out of their control. Take the time to make a list of everything that is currently on your mind and stressing you out. Then go through and either delegate things to others or shift your focus from the things that aren’t yours to handle to the issues you can personally deal with.

Instead of continuing to take on project after project or even more clients than your company can handle, just to grow your business, only take on what you can complete right now. If your business is not ready for the influx of clients, then do not take the extra work onto your plate. The same goes for projects. Learn to delegate and take work off of your plate and give it to others who have the extra time to do it. This removes the continued downward spiral of work piling up on top of the work that is already there. It will also help to remove that stress for you.

Managing Customer Relationships in Your Small Business

geoffrey-byruch-handsThere are a few key items that your small business should value, but the most important are the customers. They form the backbone that helps the business achieve its goals, fulfill its mission, and realize financial growth. Experts advocate for small businesses to invest heavily in the realization of their goals by taking a series of measures that focus on managing customer relationships. Here is an idea of how your small business can approach the entire concept of customer relationship management.

Understand your customers first
The first thing to do is to build an overall and individual understanding of your customers by coming up with an appropriate profile of every customer in the business. The profile should be comprised of valuable information such as the customers’ details among other personal but insensitive details. The profile created helps your business to gain an overview of what to do in the bid to nurture a good relationship.

Express passion and sympathy in customer service
The next step is to develop a well-integrated system within your customer service department where customers are handled passionately and with emphasis on empathy. When serving your customers, expressing genuineness gives them the impression that your business is caring and thus outstanding.

Invest in CRM solutions
The entire concept of managing thousands of your businesses’ customers can be so complicated and challenging. To make your work easier, you may need to invest in the various CRM solutions designed for small businesses. Such solutions come in handy in helping your small business to manage its customers efficiently without having to worry about the multitude of data that you will have to deal with.

Build a long-term relationship
Customer relationship management should be approached as a long-term project and idea. The relationships you target and build upon can exhibit benefits if they are nurtured to maturity in the long term. It, therefore, requires patience and emphasis on resilience to ensure that such relationships endure the test of time.

Incorporate CRM in your marketing
When marketing yourself to your existing and potential customers, it is important to consider nurturing good customer relations. You may, for instance, focus on giving your existing customers incentives and offers to help build a strong and continuous relationship. Incentives such as offers, discounts, and other forms of customer engagements by your business help create a good impression.

How the Internet of Things is Changing Small Business

geoffrey-byruch-iotThe small business community remains both progressive and ever-changing, and this is arguably best reflected in its embracing of modern technology. The internet of things (IoT), or the embedding of interconnected devices, stands as a key example of such innovation; from heightened time management to increased mobility, its benefits have only grown more profound in recent years, leading more small businesses to consider IoT-based investments.

Here are a few ways the IoT is currently shaping small business.

General productivity

Broadly speaking, the IoT has shown potential in enhancing internal productivity; this currently being observed on a variety of fronts:

  • Virtual assistants and other bot-based resources have increased efficiency by saving time spent on small, yet collectively hindering tasks — from payroll fact checking to the ordering of office supplies.
  • Some IoT workplaces have observed stronger time management tendencies thanks to interconnected scheduling devices. Workers utilizing a Google suite, for instance, are able to stay on top of daily obligations both at their desks and on the go via connected mobile devices.
  • Detailed business insights stemming from IoT technology have grown into a new analytical norm. Many businesses, especially those previously lacking in proper funding, are now able to effectively track and interpret key customer data via their own connected devices, accessing a potentially vast amount of data in a manner that is both quick and, in many cases, cost-friendly.

Equipment management

More specifically, the IoT has made it easier for certain companies to track and maintain equipment and products. IoT sensor technology is currently revolutionizing inventory management, a variable that, like customer data, may have been difficult to broadly oversee in the past while remaining efficient. Higher level supply chains are now able to tap a culture “rich in analytics, insight, and contextual intelligence and accountability for results” (which itself hinges on advanced IoT functionality) without sacrificing time otherwise spent on complex aggregation and subsequent insight analysis — not to mention the additional time spent on physical equipment errors.

With these notions in mind, it is easy to see why business-to-business (B2B) applications of IoT are currently expected to exceed $300 billion in annual revenue by 2020.